Our story
We started Sundies to make clothes that feel good on real bodies. The kind that change day to day, year to year - and don’t need squeezing into.
Most clothes aren’t built for that. Ours are.
No zips. No digging-in waistbands. Just soft, flattering co-ords that move with you.
Designed by women, for women. Made to fit one size up or down. Easy to throw on. Comfortable always.
Because your body isn’t the problem. Your clothes just weren’t made for it.
How it’s made
We work closely with small-scale suppliers in India and the UK, and we genuinely love working with them. It’s a real relationship, built on care, creativity and shared values.
Every Sundies piece is made thoughtfully, not rushed. Stitched by people who take pride in what they do. From first sample to final press, everything is handled with attention and intention.
Our founders
Sundies was founded by Gaby, Elle and Carys after asking a simple question - why are so many everyday clothes uncomfortable?
Waistbands that dig in. Rigid sizing. Outfits that stop fitting the second your body changes. We’d had enough.
With a mix of design experience, brand building and a love for simplicity that actually works, we set out to fix it. Sundies is here to make getting dressed easy - with co-ords that move with you, fit how you want, and feel good every time you wear them.
Our materials
We use organic, recycled and TENCEL™ fabrics - chosen not just for how they feel, but for how they wear. They’re softer on your skin, gentler on the planet, and made to last.
Natural fibres are breathable and kinder to sensitive skin. From the beginning, fabric has always come first. It’s what gives every Sundies set that easy, throw-on feel - comfortable from the first wear, and made to live in.
Why it feels different
Comfort isn’t a nice-to-have. It’s the starting point. Because when you're bloated, on your period, or just not in the mood for anything tight - your clothes shouldn’t make things worse.
Women’s bodies fluctuate. That’s normal. Sundies is made with that in mind.
Soft fabrics. Flattering fits. No fuss. Every set is designed to move with you, not against you, so getting dressed feels like one less thing to think about.